NAC-MG celebrates the birth of China’s first international car brand
On 27 March 2007, after a period of huge anticipation, MG - China’s first international car brand - will reveal its strength to an eager public.
This day will symbolise a milestone in Chinese automobile manufacturing. NAC MG is inaugurating its state of the art production line while celebrating the launch of China’s first international car brand which inherits all the British traditions synonymous with MG.
The celebrations to mark the first car off the line have attracted leaders from the JiangSu provincial government, NanJing CCP committee and the NanJing municipal government, while British VIPs including a Member of Parliament will also attend the celebrations. Nearly 1,000 visitors will attend, including MG’s global suppliers, distributors, partners, Chinese and non-Chinese consultants and the world’s media. All have gathered together to enjoy this significant moment which will witness the first Chinese built MG roll off the production line.
The MG plant is the world’s largest single power assembly line making the world’s widest range of associated products. The Chinese built, fully automated welding and assembly line guarantees the simultaneous production of multiple models and also incorporates modern production equipment brought over from the UK. Three new Chinese built MG models will be seen for the first time at the event, witnessed by nearly one thousand guests.
The new MG models include the MG7 series and the MG TF sports car. The luxurious and elegant MG7 series will appeal to China’s middle and high-end car market sectors, while the first Chinese made sports car - the MG TF - incorporates many high technology features. A true sports car, the TF is a high performance model with outstanding handling characteristics and dynamic good looks, very much in keeping its British sports car heritage. The new MG cars demonstrate world class levels of construction, quality and technology.
The official ‘off the line’ celebration of NAC MG car production not only symbolizes the full launch of this new international Chinese brand but also marks a new age of development for the Chinese automobile industry. Chairman HaoLiang Wang says of the event:“The purpose of the MG project is to create a brand-new self-dependent Chinese brand which has the advantage of already being recognized as an internationally well respected brand. From the outset, this was an advanced project that has delivered competitive and technologically advanced products. The project is hugely different from the traditional joint ventures and the purely domestic products of the Chinese automobile industry. NAC has adopted the third development model which in essence brings a truly international brand to the market led by a Chinese enterprise. This is a true innovation. The brand’s core competence is to incorporate international standards of development, production and quality control with world class marketing and know-how.â€Â